Initial Research
Before start working on anything, it is necessary to understand the feature in and out. It helps to empathize with users and deciding the scope of the product.
The initial process starts with talking to people, how they communicate with other team members on Flock and why there is a need for mailing lists.
Understanding Flock Communication
In Flock, people communicate with others through two ways, either one on one chat or in a channel. Channels on Flock is where the real magic happens! Team members use channels for departments, small teams, and projects to keep everyone in the loop.
Understanding Mailing list
A mailing list is a list of emails and names of individuals to send emails to many recipients.
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In organizations; people use mailing list in different departments for different purposes. This includes HR, IT, Admins for the announcement. Teams use for project discussions. Sales and marketing for sending emails to target users.
Need of mailing lists
From past many decades, people use emails as a primary source of official communication, but in past few years, the trend has changed. Now people communicate more on chat platforms like Slack, Hangout chats, Flock, etc.
Still, emails have advantages over chat, and people prefer emails for essential communication. Due to the nature of chats and limitations, mailing lists are still popular and important part of any organization.
Nitin Rana
Product & UX Designer
“Focus on the user, and all else will follow."
I'm a passionate product and UX designer who loves to solve problems and make meaningful products. My product and design philosophy is to make products Usable, Feasible and Scalable. I have a proven track record of working on complex and user-centred mobile and web products.
A data-informed designer, who loves to run thoughtful experiment and advocate of A/B testing. I work closely with product, tech and business stakeholders to achieve user and business goals.
I am passionate about learning new things. I love cooking, photography and thinking about real global issues.
