Initial Research
Before start working on anything, it is necessary to understand the feature in and out. It helps to empathize with users and deciding the scope of the product.
The initial process starts with talking to people, how they communicate with other team members on Flock and why there is a need for mailing lists.
Understanding Flock Communication
In Flock, people communicate with others through two ways, either one on one chat or in a channel. Channels on Flock is where the real magic happens! Team members use channels for departments, small teams, and projects to keep everyone in the loop.
Understanding Mailing list
A mailing list is a list of emails and names of individuals to send emails to many recipients.
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In organizations; people use mailing list in different departments for different purposes. This includes HR, IT, Admins for the announcement. Teams use for project discussions. Sales and marketing for sending emails to target users.
Need of mailing lists
From past many decades, people use emails as a primary source of official communication, but in past few years, the trend has changed. Now people communicate more on chat platforms like Slack, Hangout chats, Flock, etc.
Still, emails have advantages over chat, and people prefer emails for essential communication. Due to the nature of chats and limitations, mailing lists are still popular and important part of any organization.
Nitin Rana
User Experience Designer
www.nitinrana.com • nitinr19@gmail.com • +91-9839665806
Work Experience
Myntra • Sr. UX Designer
Apr 19 - Present
Currently working on Myntra storefront checkout and payments. Redefining the shortlisting, checkout and payment journey of Myntra users. Proactively designing growth experiments with a pace of 50+ A/B in a year.
Directi (Flock) • Sr. Interaction Designer
Aug 16 - Apr 19
Worked on Flock apps ecosystem. Designed Flock Video conferencing, Flock Calendar, Mailcast, Converse, Annie, History Search, Feed, App Store. Worked on integrations like Github, Facebook, Twitter, Uber etc.
Tapzo • UX Designer
Feb 16 - Aug 16
I designed Cab booking experience including, Ola, Uber and outstation cabs. Overall travel experience of Bus booking, Flight cards. Deals section and Bill payments for Android App.
LocalOye​ • UX Designer
Jul 15 - Feb 16
Designed Local Oye customer and partner apps (Android & iOS). Revamped the entire website and user experience.
Monthly Bazaar • Co-Founder
Oct 14 - Jan 17
Co-founded Monthly Bazaar and converted an idea into a product. Designed and developed the e-commerce website. Worked on branding and marketing creatives.
Goel Exports • Product Designer
Jun 13 - Feb 14
Worked on various projects as a lead designer. Conducted trend research and created the different product collections.
Bajaj Equipments • Product Intern
Dec 12 - May 13
Here I learned the design process and company operations. Designed two theme-based product collections as a part of the graduation project.
Education
B.Des (Product) from NIFT
2009-2013 New Delhi, India
HCI from Interaction Design Foundation
2016 Online Certification
Projects Taken
Defrag Labs • User Interface and Client Presentation
Proodle Admin Panel • Interaction Designer
India Design-2014 (Curiosity Shop) • Lead Designer
BE OPEN Samaskara- 2014 • Project Lead
Skills
Research & Design
User Research • Persona & Scenarios • User Stories • Story Boarding • Data Analytics • Information Architecture • User Flows • Wireframing • User Interfaces • Rapid Prototyping
Softwares & Tech
Sketch • Figma • XD • Principle • Marvel • Invision • Photoshop • Illustrator • Flash • Keynote Prototyping • Auto CAD • 3Ds Max • Rhinoceros • Keyshot • HTML • CSS • Reading API’s
Achievements
• Shortlisted in top 15 teams and got a chance to present the product and business idea to a panel of experts from the Indian government. Organised by for Meity Indian government video conferencing hackathon 2020.
• Winning Team member of Reflexion 2018 organized by Directi.
• Team and individual winner of Stepathlon 2017 by Directi.
• Student of the year by NIE Times Of India 2006
• Red-Black belt holder and won many districts level Taekwon-do championships.