Initial Research
Before start working on anything, it is necessary to understand the feature in and out. It helps to empathize with users and deciding the scope of the product.
The initial process starts with talking to people, how they communicate with other team members on Flock and why there is a need for mailing lists.
Understanding Flock Communication
In Flock, people communicate with others through two ways, either one on one chat or in a channel. Channels on Flock is where the real magic happens! Team members use channels for departments, small teams, and projects to keep everyone in the loop.
Understanding Mailing list
A mailing list is a list of emails and names of individuals to send emails to many recipients.
​
In organizations; people use mailing list in different departments for different purposes. This includes HR, IT, Admins for the announcement. Teams use for project discussions. Sales and marketing for sending emails to target users.
Need of mailing lists
From past many decades, people use emails as a primary source of official communication, but in past few years, the trend has changed. Now people communicate more on chat platforms like Slack, Hangout chats, Flock, etc.
Still, emails have advantages over chat, and people prefer emails for essential communication. Due to the nature of chats and limitations, mailing lists are still popular and important part of any organization.
Work | Ripples
Ripples
Explore the world around you.
An IoT concept app which helps people to navigate to any area and explore shops, areas, products, running offers etc, around them in offline stores.
User Need :
People get lost in places like Malls and Airports where they get confused. For instance, looking for a particular shop in Malls is difficult or finding the restroom in Airport or Railway Stations.
It is a challenge and need of a user to connect with the physical world.
User Persona & Scenario
Name: Stefen Stefancik​
Age: 34 Yrs​
Gender: Male​
Occupation: Marketing Manager
Status: Married
Location: NY, USA.
Activities & Attributes:
• He is very efficient in advance technology.
• Fly most of the time to different places for work.
• Get very few time to spend for himself.
• Love to shop Offline but very often get time for offline shopping.
• Fluently use mobile applications, laptop and I pad.
Scenario:
Stefen has been in London for 3 days on work. The hotel he’s staying at has a strict check-out policy - he would have to pay extra if he doesn’t check out by 10:00 am. His return flight to New York from London Heathrow is at 5:00 pm, he is expected to report at the airline counter around 3 pm. Which leaves him with 3–4 hours to kill. 3–4 hours is not enough for him to catch any sights in London. So, he’s left with only one option - spending that time at the airport. Maybe a good opportunity to buy souvenirs for his family, stock up some booze from the duty-free and grab a quick bite before he checks.
He needs something to help him navigate the airport and information about products, shops and running offers.
Possible Solutions:
We need technology from which we can navigate to micro map area. From GPS we get navigation to open areas, roads etc.
But for navigation of area inside any architecture is not that accurate through GPS navigation.
iBeacon technology is new technology based on very light Bluetooth. This can perform a projection of physical world to digital devices.
What is I Beacon?
iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. Typically called beacons. A class of Bluetooth low energy (LE) devices that broadcast their identifier to nearby portable electronic devices.
The technology enables smartphones, tablets, and other devices to perform actions when in close proximity to an iBeacon.
iBeacon uses Bluetooth low energy proximity sensing to transmit a universally unique identifier picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, track customers, or trigger a location-based action on the device such as a check-in on social media or a push notification.
One application is distributing messages at a specific Point of Interest. For example, a store, a bus stop, a room or a more specific location like a piece of furniture or a vending machine.
Another application is an indoor positioning system, which helps smartphones determine their approximate location or context. With the help of an iBeacon, a smartphone's software can approximately find its relative location to an iBeacon in a store. Brick and mortar retail stores use the beacons for mobile commerce, offering customers special deals through mobile marketing, and can enable mobile payments through a point of sale systems.
Overview of app work flow
How Map Navigation will Work
If we install beacons and map those beacons with the area, then user can get his location and navigate to the different stores & places inside the airport.
Information Architecture
Wireframes
User Flow in App
User Flow
Final Mocks
 |
|---|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |